China received about 48.81 million domestic tourists during the three-day Dragon Boat Festival
holiday which concluded on June 27, reaping 12.28 billion yuan in revenue, said the country’s
Ministry of Culture and Tourism.
The country's tourism market remained generally stable and well-organized during the past
holiday, the ministry added.
During the holiday, the ministry capped visitors to tourist spots at 30% of capacity, and guided and
supported tourist spots to implement reservation mechanism and enable more detailed flow
management, so as to avoid over capacity and mass gatherings. Reservation has become
mandatory for visits, and is universally accepted by tourists.
While instructing local authorities to maintain regular epidemic prevention and control, the
ministry held diverse promotional activities and launched themed tour routes centering on the
Yellow River, the “red tourism” which features visits to the sites with significance of revolutionary
history, and camping.
Measures were also rolled out by the ministry to meet diversified travel demand of the tourists
during the holiday.
The three-day vacation was highlighted by red tourism, rural tourism, ecotourism, cultural
heritage tourism, and B&B. Besides, road trips, parent-child trips, family trips, and nighttime
tourism activities became new growth points.
The ministry also stepped up efforts to promote tourism etiquette. It instructed tourist spots to
introduce relevant sign boards at visitor centers, ticket offices, entrances, and main roads, as well
as guides and volunteer stations to promote tourism etiquette. Besides, tourism etiquette tips and
announcements were also provided along tour routes and at major sightseeing spots.
Guiding visitors to use serving chopsticks and spoons and say no to game meat, the ministry
fostered a new vision of healthy and green dining.
By advocating safe and civilized travel, the ministry also raised public awareness of epidemic
prevention and reservation-based tourism. As a result, civilized, healthy and green tourism is
gradually becoming a new trend in China.
Shi Zhonghua/People’s Daily Online
